Demo · AI Title Lab
Demo case: an AI title tool for Xiaohongshu creators — showing the Problem → Call → Build → Outcome format.
Problem
Xiaohongshu creators spend 20–40 minutes a day on titles: write five by gut feeling, post one, and gamble. Titles drive most of the open rate, yet the process is pure superstition.
My call
- No "universal copywriting tool": solve exactly one action — paste note content, get usable titles back
- Constrain the model with a library of proven title formulas instead of letting it freestyle — controllable beats clever
- Web app first, no browser extension: creators already organize material in the browser
How it was built
Three implementation calls that mattered:
- Formula-first: every title is labeled with the formula used and why it fits
- Refuse to bluff: if the note lacks substance, the tool says "add a selling point first" instead of forcing output
- One-click copy: output is the end of the flow — zero extra dwell time
Outcome
- Title time dropped from 20–40 minutes to 2 minutes
- 12 creators in the pilot, 10 still using it the next day
- The four-section structure of this page was inserted with the editor's one-click "Case study" template